Sorca is moi, Jessica Hammer, of South Florida. I use my wonderful PC, the amazing internets and a love of good deign to make user-friendly, brand-accurate and attractive web sites. They are also SEO-friendly and standards compliant.
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I just remembered to post this Presentation I did at Refresh Miami about Conversion Optimization (June 16, 2010). I went to an amazing Conference in California in May, and brought the info back to work, and Miami.
Check it out
Refresh Miami June 2010 from Refresh Sofla on Vimeo.
I had the pleasure of working with an old colleague to refresh the design of his client’s site. The Spine and Back Pain centers of San Antinio needed to add pages, a blog, and a look that wasn’t so templated.
We broke the services and procedures into separate menus. We added longer doctors bios and more information about every procedure. The aim was to increase the content of the site, both for SEO purposes, and for their potential patients.
Impact Windows and doors sell well in Florida in the Summer. It’s hurricane season, and we all get anxious when that cloud cluster appears in the east Atlantic. We’ve all lived through too many near-misses, days without water and general discomfort, to scoff at the beasts.
There are many vendors selling windows to protect precious homes, making it a tough market to crack. Home Pros of Florida had that challenge, and needed a sharp, engaging site that would draw homeowners trust.
Hello, I am here today.
Designed to appeal to the primary decision-maker, the woman of the house, the site has soft colors and deep wood tones. The company also does an ingenious cabinet refacing service, a great money saver in these “tough economic times“.
A very important asset was incorporated right into the homepage, the Lead Gen form. Kept as short as possible, it allows prospective clients to enter a few details, and a representative will call them later. Keeping it simple is always the best policy!
Let’s just home that those windows don’t get tested this year!
This new launch is the culmination of months of work between Sorca and USA Rugby South. USARS has thousands of members, all across the Southwest United States. They govern every Rugby club from Tennssee, to North Carolina to Florida to Alabama.
So needless to say they needed a site that communicated with all those clubs, players, coaches and referees very effectively. We decided on WordPress as a platform and using a plethora of plugins, made it a hub that everyone can make use of.
There are 80 pages, 13 plugins and 10 administrators! Continue reading »
It’s been a busy summer at Sorca Design! In between entertaining family members and enjoying Florida’s great outdoors, I sheltered from the heat with plenty of web design projects. This one, for an up-and-coming Rugby Jersey supplier in Kansas, was a fun and exciting little job!
I was introduced to Theo through a former team-mate who had found Theo’s unique tribal-styled tees on the internet on a previous incarnation of his site. The part that proves it’s a small world is that I had already heard of him! I used to work with a Theo who had the same last name, and Theo#1 complained that his Google ranking was being usurped by this Rugby Theo!!
On Hold messaging is a tech-savvy creator of on hold messages that employ proven marketing strategies!
Okay, that’s the official blurb over with! The real deal is that this site has a unique system that lets business owners choose a script, an actor and make changes, all online. They can then download their custom message and set it on their phone system. So we needed a sleek and modern site that explained all the services and their steps to the clients.
Continue reading »
I am proud to post up the cover of my latest book design project, Secret Code Time. The book was written by a South Florida Mother and Daughter who have a unique way of communicating with their children. Using a secret code, the kids can explain their mis-deeds, frustrations and secrets, without fear of punishment. Continue reading »
(Seriously people, it’s 2009)
ie6 is now 7 years old and according to the new activist in my corner, stoplivinginthepast.com, older than East Timor. It’s older than a country. And we are not in the tumultuous nation-breakup days of the nineties (Eastern Europe, I’m looking at you).
But to my endless frustration, I am still getting complaints from Clients who use this dinosaur. To be fair, most of my clients who use it are the silver-surfer type, or locked in by corporate IT policy. Here at Icon (day job) I work on a lovely, fast and modern Mac. I use Firefox and everything is beautiful. My co-worker has a PC on her desk that I pop over to to test on ie7 every now and again. I think I have gotten a handle on ie7 issues, and can usually solve them without too much strife. Continue reading »